VMware awards people for their contribution to the community by the vExpert title. Becoming a vExpert can be done for example by writing blogs, do presentations, participate in a VMUG or write a book.
Being a vExpert has numerous advantages. Besides being member of a select community and recognition, you will receive free Not for Resale licenses for various VMware and third party vendors, have access to VMware beta programms, be invited to the vExpert party at VMworld, have access to all content of Pluralsight including training of Trainsignal.
New is the possibility to apply each quarter for vExpert. Formerly people could apply only once per year. Applications for vExpert 2014 Q3 will be accepted up until September 13th at midnight PST.
More info here.